Wednesday, December 10, 2014

Avoid Clichés Like the Plague III (FOR JOURNALISTS)

This post is directed at anyone in the media. I'm thinking specifically of journalists, either print, television, or bloggers, but in all honesty I'm speaking to everyone.

I understand that sometimes the words we use to describe things aren't always that exciting, and the urge to be witty or add a small bit of humor has a certain appeal. But sometimes journalists "out witty" themselves and use a cliché under the impression that they're being funny and/or cute or even original. So without further ado, please journalists, stop using these two clichés:

facelift -- this is a lame way of saying a building has been remodel or reconstructed. Not only has this word been overused in this capacity, but it's technically inaccurate. To get a facelift requires a face. That doesn't stop journalists from using it every single time they broadcast a story about some place undergoing reconstruction or a remodel, and every single time they say with a little chuckle in their voice as if they are the first ones to ever use this word this way. Seriously, Cheesy Readers, start paying attention to how often this is used, and you'll notice the trend too.

across the pond -- this flippant way both Americans and the English refers to the divide the Atlantic Ocean creates between the countries might have been cute the first time it was used, but since then it's been overused to the point of annoyance. Could we at least modify it to "across the lake" or something, anything?

So... the "take away" from this post is don't try to be witty, or if you do, at least be original about it.

Until Next Time...
Cutely Yours,

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