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He explains that "natural flavors" aren't so natural, or on the off chance that these "natural flavors" really do come from natural sources, these flavors are used and placed within foods that they don't really belong, therefore fooling our tongues with manufactured deliciousness and creating "the snack equivalent of crystal meth." And not only is more manufactured flavor added to our food everyday, the number of availability of those foods is increasing simply due to cost reduction business decision where yield is more important than flavor because it is something that can actually be measured.
I was a little disappointed in the ending narrative when he details a dinner he planned based on a particular strain of tomatoes. It was cliched, not compelling, and predictable. Thankfully it only lasted about ten pages.
The Dorito Effect, quite simply, is what happens when food gets blander, flavor technology gets better, and its consequences to our health."
Note for my Cheesy Readers: The comment below does not appear on my posted review.
Despite all the informative and eye-opening information I read in this book, don't think for one minute that I'm going to stop eating these late night bags of goodness. In fact, I think I hear a bag or two calling to me from the local convenience store down the street.
Until Next Time...
Nutritionally Yours,
Michael
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